Founders Ashley & Jake   Corporate office location

Founders Ashley & Jake
Corporate office location


It all started as an importing and exporting brokerage firm which procured consumable goods from around the globe in 2011. The real fun started when we sought out to consolidate and reduce the expenses needed to operate our own businesses and realized that one department could handle common yet delicate operational tasks such as payroll, accounting, and even marketing initiatives.

After successfully reducing each of our own eight business expenses by more than 50% in the respective segments while tremendously increasing their efficiencies, we naturally started offering our services to clients. 


When I stand before God at the end of my life, I would hope that I would not have a single bit of talent left, and could say, ‘I used everything you gave me’.
— Erma Bombeck

Jake JacobsoN

B.S. in Hospitality & management
Travelled 30+ countries
Family man
Vegas resident since 2002

Amateur bartender...  

2017 Lion Heart Christmas Party   Company wide dinner festivities for 50+ staff

2017 Lion Heart Christmas Party
Company wide dinner festivities for 50+ staff

As CEO to Lion Heart and its network of companies, it's always important for me to never forget where I came from. I'd absolutely love to say I've had an easy life, but that couldn't be farther from the truth.

Shortly after the hard-hitting recession which tremendously affected the entire city of Las Vegas, I decided to take my entire savings in 2009 and invest it into my first real idea. In hindsight, this was a really reckless decision. However, I couldn't help myself because I saw an opportunity in a down market and had to go for it. With full support from my wife, we opened our first hookah lounge & cafe which we sold in a year for a profit. The rest is history. 

Since then, it seems we've added one new business each year into our portfolio! Today, we own and operate businesses ranging from distribution centers to upscale mens salons. It is my responsibility as CEO to our great companies to always be ahead of the game and seize an opportunity for my team and I to succeed together long term.